What affects your website's loading speed, why it matters for conversions and SEO, and what BRANDED IAM does to keep your site fast.
Website speed directly impacts how many visitors stay on your site and whether they convert into customers. Studies consistently show that a 1-second delay in load time can reduce conversions by 7%. Google also uses page speed as a ranking factor, so a slow site hurts your search visibility.
Common Speed Killers
- Unoptimized images: A 5 MB photo from your iPhone uploaded directly to your site will dramatically slow every page it appears on. We compress and resize images during upload.
- Too many plugins or scripts: Every third-party tool added to a website (chat widgets, analytics, ads) adds load time. We audit these regularly.
- No caching: Without caching, every visitor triggers a fresh build of your page. Our hosting includes server-level caching to serve pages instantly.
- Slow hosting: Shared budget hosting is notoriously slow. Our infrastructure uses dedicated resources and a CDN to eliminate hosting as a bottleneck.
What We Do to Keep Your Site Fast
- Image compression on upload — all images are automatically resized and converted to efficient formats.
- CDN distribution — your site's files are served from servers near your visitors' locations.
- Monthly performance checks as part of managed plans — we monitor Core Web Vitals and flag degradations.
- Lazy loading — images below the fold load only when scrolled into view, so the initial page load is faster.
You can check your current performance score at any time using Google's free tool at pagespeed.web.dev. A score above 80 on mobile is considered good. Share your score with your account manager if it drops below 70 and we'll investigate.