What an SSL certificate is, why it matters for your website visitors and SEO, and how BRANDED IAM manages it for you.
SSL (Secure Sockets Layer) certificates are what make a website load as "https://" with a padlock icon instead of "http://". They encrypt the connection between your website and its visitors, protecting any data exchanged (like contact form submissions or login credentials).
Why It Matters
- Trust: Visitors see the padlock in their browser. Sites without SSL display a "Not Secure" warning, which immediately erodes trust.
- SEO: Google uses HTTPS as a ranking factor. Sites without SSL rank lower in search results.
- Compliance: If you collect any personal information through your website (email addresses, names), HTTPS is required under most privacy regulations.
How We Manage It
BRANDED IAM installs and renews SSL certificates automatically for all websites we host. You do not need to do anything. SSL certificates renew every 90 days and the renewal happens in the background without any downtime or configuration required on your end.
What to Do If You See an SSL Warning
If you or a visitor sees a "Certificate Expired" or "Not Secure" warning on your website, submit an urgent ticket immediately. This typically happens only on sites hosted externally (not through BRANDED IAM) where auto-renewal isn't configured. We can diagnose and resolve most SSL issues within 1–2 hours.