The dos and don'ts of using your logo correctly — on your website, in print, on merchandise, and in digital contexts.
Your logo is the most recognized visual element of your brand. Used correctly, it builds recognition and credibility. Used incorrectly, it can make your business look inconsistent and unprofessional. Your brand guide specifies the rules — here's a summary of the most important ones.
Logo Dos
- Use the provided logo files exactly as delivered — don't recreate the logo from scratch or use a different font that "looks close."
- Maintain the required clear space around the logo (typically equal to the height of the logo's smallest element on all sides).
- Use the white or reversed version on dark backgrounds, and the full-color version on light backgrounds.
- Scale the logo proportionally — always hold Shift when resizing to maintain aspect ratio.
Logo Don'ts
- Don't stretch or distort the logo — horizontal or vertical stretching is immediately noticeable and looks unprofessional.
- Don't recolor the logo in non-brand colors, including making it grayscale unless you're using the official monochrome version.
- Don't add effects like drop shadows, outlines, glows, or gradients that weren't part of the original design.
- Don't place the logo on a busy or photographic background where it becomes difficult to read. Use the reversed or monochrome version in those situations.
- Don't use a low-resolution version (like a screenshot from your website) for print materials — print requires the vector version.
If you need a version of your logo that doesn't exist in your current file set (a specific size, a new color combination for an approved use case), submit a design ticket and we'll create the right version.